O Impacto da Inteligência Artificial no Marketing Moderno
Segue publicação do CEO da OM2 Tech, Rodrigo Montagner, ao Portal Martech Exec (USA), versando sobre AI e MARKETING.
The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect
The Impact of AI on Modern Marketing, Part IV
by Lana Moore
13 Realistic AI Outcomes Marketers Can Expect
1. Marketers will make faster, more informed decisions.
2. Marketers will spend smarter.
3. Marketers will be able to dedicate their efforts and focus towards what’s important.
4. Marketers will look to AI, and its findings, to inform their strategies.
5. Marketers will get answers to questions about their customers they didn’t know to ask.
6. Marketers will become more valuable.
7. Marketers will develop a culture of experimentation.
8. Brands will have deeper engagements and more quality interactions with their customers.
9. Brands will anticipate customer needs - faster and more accurately.
10. Brands will see their bottom line improve through operational efficiency and customer journey optimizations.
11. Customers will have deeper engagements and more quality interactions with brands.
12. Customers will receive faster, improved customer care.
13. Customers will have richer, personalized experiences throughout their customer journey.